J.EDWARD is a niche cosmetic line of unimaginable quality and distinction! Created solely by James Edward, his innovative products and his understanding of a woman’s sensibilities are a powerful combination in the beauty industry. The result is a unique product pallet of timeless style and beauty. James commitment to quality and his compassionate nature for positive environmental and social change are reflected in every component of the line. His long wearing, hydrating, nourishing, Paraben and cruelty free color cosmetics are light as a feather. Recommended by physicians, estheticians, and sought after by lovers of beauty and those seeking multifunctional products- authentic beauty with a purpose!
James’s Story
After more than fifteen years of global work as a make-up artist, educator, consultant and public relations director in the cosmetic and fashion industry, James turned his talent and passion toward creating a make-up line that is accessible, elegant, approachable, effective and artistically exquisite. Clients and associates are not surprised – that’s who J.EDWARD is.
He has always been mesmerized by color. Growing up on Alabama’s gulf coast and spending much of his childhood in rural Mississippi and Louisiana, J.EDWARD learned to focus on nature’s flawless interaction of light and color. He has carried these sophisticated Southern roots to fashion shows and photo shoots in New York, London, Paris and Dubai.
James aims his line of make-up and skin care products, J.EDWARD, at the relationship between rich color and the play of light on the skin, as well as simplified, cutting-edge skin care and anti-aging technology.